Let's cover some ground.
Idiom: gain ground, v. phr.
Definition
To make progress; to win acceptance. Opposite: lose ground.
Example Sentences
→ The mayor’s development plan is gaining ground among voters.
→ Our company still leads in the market, but others are gaining ground on us (= catching up).
→ We are gaining ground in some markets but losing ground in others.
Notes
This idiom refers to a military advance, when an army literally takes over (gains) control in an area (ground). The phrase was used figuratively as early as 1625: "But in fearefull Natures, they [sc. suspicions] gaine Ground too fast."
The idiom gain ground is intermediate- to advanced-level vocabulary. It is useful in business English, marketing, politics, and talking about trends in society.
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